Omni-channel Retailing is an integrated move towards commerce aiming at providing an amalgamated shopping experience to clients across all platforms and devices, from desktop to mobile, online to offline, and all other touch points in between.
CW Omni-channel will guide retailers to maintain the database of customers who are buying directly from the store or from the e-commerce site or from the app . Based on these purchases retailers can engage in promotional activities which in turn increases customer loyalty towards that particular brand.